Canada's GDP contracted by a statistical hair. The word "recession" spread everywhere. Your clients' brains did the rest.

WTI has dropped more than $20 from its April peak. Clients sitting on large energy gains are feeling something Kahneman identified in 1979. The advisor who understands the disposition effect will hold them in place. The one who does not will watch them lock in a tax bill and miss the next leg.

The Bank of Canada holds again today. Research on status quo bias explains why some clients will do nothing with their mortgage even when doing nothing costs them more.

Missiles over Tel Aviv on Sunday night. The TSX up 0.19% on Monday. The gap between what your clients felt and what markets did is not an anomaly. It is the availability heuristic doing exactly what Tversky and Kahneman predicted it would.

The TSX hit an all-time high Thursday, then fell 2.3% Friday. For clients who watched both, the sequence matters more than the math.

The Israel-Lebanon ceasefire is inverting the recency bias that geopolitical volatility built over three months. Advisors who understand the mechanism can stop the second mistake before the first one is even recovered.

Iran suspended peace talks Wednesday as Israeli strikes on Lebanon intensified. The selloff that followed demonstrated a familiar pattern: investors acting on the anticipation of bad news rather than its confirmation. That distinction matters enormously for portfolio outcomes.

Three months after the Hormuz shock triggered waves of retail selling, the TSX sits near its 2026 high. Loss aversion drove the exits. The same mechanism is now preventing re-entry.

Iran's suspension of U.S. talks triggered an 8% oil spike, a partial recovery, and a predictable wave of retail selling. The research on this pattern is three decades old. The outcome is still the same.

Brent crude has fallen roughly 20% from its April peak. Most Canadian investors are still anchored to the high. Understanding why is what separates a useful advisor conversation from a useless one.

Canada's Q1 GDP print triggered a news cycle built around one word. Understanding what that word does to investor decision-making is where the advisory opportunity lives.

When headline numbers beat expectations and equity prices still fall, the mental accounting gap between "my bank is profitable" and "my portfolio is fine" widens. That gap is where advisors earn their value.

When markets fall hard on geopolitical shock, investors withdraw from TFSAs to move to safety. The recontribution mistake is the predictable next step, and it costs them in ways they never see coming.

When geopolitical relief rallies arrive, investors sell their winners and hold their losers. The research explains why, and what it costs.

When peace deal headlines send oil prices down 5%, investors with energy gains face a specific cognitive trap. The same bias that made them hold losers too long now makes them lock in winners too early.

Every rumour of a deal sends oil prices lower and energy stocks higher. Behavioural finance research explains why this pattern is dangerous, and why advisors who understand it are positioned to prevent a costly mistake.