The TSX hit an all-time high Thursday, then fell 2.3% Friday. For clients who watched both, the sequence matters more than the math.

Iran suspended peace talks Wednesday as Israeli strikes on Lebanon intensified. The selloff that followed demonstrated a familiar pattern: investors acting on the anticipation of bad news rather than its confirmation. That distinction matters enormously for portfolio outcomes.

Three months after the Hormuz shock triggered waves of retail selling, the TSX sits near its 2026 high. Loss aversion drove the exits. The same mechanism is now preventing re-entry.

Brent crude has fallen roughly 20% from its April peak. Most Canadian investors are still anchored to the high. Understanding why is what separates a useful advisor conversation from a useless one.

Canada's Q1 GDP print triggered a news cycle built around one word. Understanding what that word does to investor decision-making is where the advisory opportunity lives.

Every rumour of a deal sends oil prices lower and energy stocks higher. Behavioural finance research explains why this pattern is dangerous, and why advisors who understand it are positioned to prevent a costly mistake.

The vivid imagery of a closed strait, $110 oil, and 30% higher gas prices has activated a well-documented cognitive bias. Kahneman and Tversky's availability heuristic is producing exactly the portfolio distortions advisors should expect, and address.